Potato Pete
During World War 2, when things were tight and self sufficiency and recycling were the keys to a better quality of daily life, the war department and the ministry of food applied great imagination to supporting and encouraging efforts on the home front.
The foundation stone of the combined effort was the famous ‘Dig for Victory’ campaign to promote the home production of fruit and vegetables. Guidance leaflets and books were issued on a wide range of topics covering the growing and cooking of every imaginable thing. 

The imaginative innovators conjured uncomplicated and tasty meals for every occasion from simple ingredients. The standard bearers for the campaign, were a pair of cartoon characters,’ Potato Pete and Dr Carrot’ and the jewel in the crown of their promotion was Potato Pete’s recipe book.
The book focuses on the flexibility of the humble spud and offers an amazing range of recipes to satisfy the needs of the day. For years the book was lost in the mists of time, sidelined by an audience greedy for colourful cooking. We thought that the time was right to bring it back .

Lovingly restored, Potato Pete’s Recipe book has been re-launched, in its original format, as invaluable and relevant today as ever it was. We resisted the opportunity to upgrade the book, to pull in colour pictures or introduce modern ingredients and are pleased to offer it at just £1.50.

Pete will be joined  this trip (to our web site) by one or two of his friends, most notable amongst whom will be our own potato guru  Mr ‘Spud McQueen’